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Designer Iana Kuznietsova launched her brand OCHI in 2016 with a strong desire to focus on the specific clothing category – outerwear. In 2018 Iana decided to make the next step and bring the brand to the international scene. OCHI means “eyes” in Ukrainian and this the main idea of the brand. Outerwear acts as an “eyes” between the body and the world. OCHI sounds beautiful. Designer focuses on tailoring and high quality materials to prove her slow-fashion method in clothes development.




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